YOO Studio arrives in Southeast Asia,
Creating a collection of personalised designer residences for private clients
Customers across the region can now commission global experts in architecture and interior design to craft their own exclusive, fully bespoke residential project
Global fashion icon Kate Moss commissioned YOO Studio to create The Barnhouse at The Lakes by yoo located in private woodland in The Cotswolds, UK
BANGKOK, THAILAND: YOO Worldwide, the global designer residence and hospitality company, has announced the launch of YOO Studio in Southeast Asia, as it introduces a new era of exclusivity and personalisation to the region’s residential design sector.
YOO Studio allows its clients to sit down with Head of Design, Mark Davison, to discuss their vision and create a bespoke concept for their private residence. This will give YOO’s customers in Southeast Asia a unique opportunity to craft homes that are highly exclusive and tailored to their specific needs and desires.
In addition to YOO Studio’s own in-house team of experts, the group works with many of the world’s most celebrated designers, including Philippe Starck, Marcel Wanders, Jade Jagger, Steve Leung, Sussanne Khan and Kelly Hoppen, to make its clients’ dreams of fully customised luxury living a reality.
Most recently, YOO worked with supermodel Kate Moss to showcase The Barnhouse at The Lakes by yoo, an exclusive luxury development in the UK. Nestled within private woodland in The Cotswolds, the desirable and quintessentially English rural region, this contemporary five-bedroom home was inspired by the notion of stumbling across a hidden gem in the middle of the forest.
Hues of earthy undertones are echoed throughout the home, including the open-plan kitchen and family living spaces that embody the building’s connection with the natural environment.
This is complemented by statement furnishings with country roots and a log burner – an exceptional centrepiece and the perfect addition for the colder winter months.
Private commission by YOO Studio New Delhi, India
YOO Studio has also introduced its cutting-edge services to India, with the completion of a breath-taking private residence in New Delhi. Shaped by more than 30 leading architects, interior designers and product experts, this striking project is light and whimsical, reflecting theatmospheric contrast between day and night.
“We are extremely excited to launch YOO Studio in Southeast Asia. This is a natural progression for YOO especially since we opened our new headquarters in Bangkok. Southeast Asian customers are increasingly discerning and demanding, with an exceptional eye for detail. At YOO Studio, we will aim to blend local elements with our global expertise to bring their visions to life,” said Mark Davison, Head of Design, YOO Worldwide.
The evolution of the branded residence sector in Asia was recently revealed by Savills. Its latest research article, “The Rise and Rise of Branded Residences”, showed that the Asia Pacific region – led by Thailand and Vietnam – currently has the most properties in the pipeline, accounting for 23 percent of the global total.
This is reflected by YOO’s own strategy; the company is planning to introduce its out-of-thebox concepts and design-led services all across Southeast Asia. Key markets include Thailand, Vietnam, Indonesia and Malaysia, as well as other up-and-coming countries like Cambodia and the Philippines. It is also now working with Sansiri, Thailand’s leading developer of luxury and ultra-luxury real estate, and will launch Khun by Yoo inspired byPhilippe Starck condominium in late 2019.
In total, YOO currently has a collection of 81 projects in 36 countries. For more information about YOO Worldwide or YOO Studio, please visit yoo.com.
A truly international company, YOO now operates in 36 countries with over 81 projects within its portfolio. Through the directional partnering with design icons such as Philippe Starck, Marcel Wanders, Jade Jagger, Steve Leung,
Sussanne Khan and its own designers through YOO Studio, YOO partners with developers to add value, velocity and visibility to their developments. Through such services as interior design, architecture, development, marketing and branding, YOO creates extraordinary and inspiring living spaces, which are unrivalled in the property industry.
YOO recently launched YOO Hotels and Resorts, a full-circle design, marketing, branding and management offering for developers, in two ground-breaking visions: the personally tailored service of YOO Collection, and the understated luxury of YOO2. YOO Hotels creates individually designed experiences influenced by the soul of the destination. For further information please visit: www.yoo.com
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