Curio Collection by Hilton Arrives in Vietnam with the Highly Anticipated Launch of La Festa Phu Quoc

Located in the island’s charming Sunset Town, the Amalfi Coast-inspired resort is set to evoke the imagination, embrace the romance of travel and ignite a sense of wonder.

SINGAPORE,  Hilton (NYST: HLT) announces the opening of La Festa Phu Quoc, Curio Collection by Hilton, the first Curio Collection by Hilton property in Vietnam. As part of a global collection of individually remarkable hotels in sought-after destinations around the world, each hotel evokes a bespoke story through distinctive architecture and design, world-class food and beverage offerings and curated experiences, and La Festa Phu Quoc has its own enchanting story to tell.

Alan Watts, president, Asia Pacific, Hilton, said “We are thrilled to be partnering with Sun Group as we debut our Curio Collection by Hilton brand in Vietnam, and in the desirable island resort of Phu Quoc. This milestone market entry demonstrates our great growth momentum and the appeal of Hilton’s brands across Asia Pacific – all positioning us well to capture the growing travel demand in one of the region’s most exciting destinations.”

An enduring narrative weaves through every aspect of the resort’s design story. Inspired by a romantic encounter of a young couple who met on the island and travelled the world together pursuing an artist’s life, La Festa Phu Quoc is a vibrant curation of the couple’s experiences in the coastal town of Amalfi, Italy, and a reflection of Phu Quoc’s distinctive culture and people. Every corner of the resort exudes an air of refined adventure, with breathtaking architecture that mirrors the charm of the renowned Italian coastline, and delightful nooks that celebrate a captivating mosaic of colours.

Overlooking a stunning beach with spectacular sunset views, the resort is a stone’s throw away from popular attractions including the Hon Thom Cable Car, Kiss of The Sea Show and Kiss Bridge, and is a 25 minute-drive from the airport.

La Festa Phu Quoc_Exterior

“Every hotel in the Curio Collection evokes a bespoke story through distinctive architecture and curated experiences, and La Festa Phu Quoc is no different. Its Amalfi Coast-inspired design and stunning views radiate a palpable Mediterranean energy and is testament to our commitment to continue immersing guests in one-of-a-kind moments across the world’s most sought-after destinations,” said Alexandra Jaritz, senior vice president, brand management, Asia Pacific, Hilton.

With a total of 197 rooms and suites, La Festa Phu Quoc reimagines the beauty and sun-kissed landscapes of Italian coastal towns with carefully crafted interiors and a bright, warm colour palette to create visually stunning aesthetics. Room amenities include 19-69 Capri bath products, which draws inspiration from Villa Malaparte in Italy and the classic 1963 film Le Mépris.

Guests can indulge in la dolce vita or the sweet life at MARE, which serves elevated Italian cuisine with the rich flavours of the Mediterranean. The palazzo-inspired lobby bar IL SALONE calls for a standstill in time, where Italian espressos and traditional pastries encourage guests to stop for a moment and embrace dolce far niente, the sweetness of doing nothing. The striking lobby bar reflects the lively ambience of an Italian salon, with a reflective ceiling finish mirroring the grandeur of a beautiful piano, and floor tiles that whimsically depict a keyboard. The MERCHANT features an extensive all-day dining experience with seasonal ingredients sourced from both near and far. At LA CAPRI BEACH CLUB, opening in April 2024, stylish designs evoke joyful spirits while music and lively conversation drift through the air as guests relax under glowing sunlight.

La Festa Phu Quoc offers an extensive array of facilities, inviting all to bask in the lively and free-spirited nature of the property. Guests can enjoy sun-soaked days by the outdoor pool or restore their spirits with uplifting aromas both familiar and intriguing at the award-winning eforea spa. Drawing inspiration from the stunning Amalfi beaches and Phu Quoc’s scenic hills adorned with the island’s famed sim flowers, La Festa Phu Quoc's spa enclave offers therapeutic treatments and massages that intimately connect with nature and provide a holistic experience that soothes the body, mind, and soul. Specially designed for couples to indulge in treatments together, the 'Joy for Two' treatment offers a shared experience that enhances relaxation in a private and serene environment. Meanwhile, little ones will be thoroughly entertained at the Kids’ Club, a playground for young ones that draws design inspiration from the iconic lemons of Amalfi.

Dang Minh Truong, chairman, Board of Directors, Sun Group, said, “The launch of La Festa Phu Quoc reaffirms Sun Group’s focus and ambitions in creating destination-focused lifestyle offerings that enhance Phu Quoc’s appeal and setting new standards of hospitality in Vietnam. More than a vibrant embodiment of the dazzling Amalfi dreams from Italy, La Festa Phu Quoc is also poised to capture the island’s beauty. Through the resort, we are confident that guests will be able to immerse themselves in unique adventures through layers of emotionally-rich and aesthetically-refined experiences.”

La Festa Phu Quoc is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 22 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including an exclusive member discount and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app.

For more information about the hotel, room reservations, and services, please visit the website or follow the official Facebook page.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

About Curio Collection by Hilton

Curio Collection by Hilton is a global portfolio of 160 individually remarkable hotels hand-picked to immerse guests in one-of-a-kind moments in the world’s most sought-after destinations. Each hotel in the Curio Collection evokes a bespoke story through distinctive architecture and design, world-class food & beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience Curio Collection by Hilton by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at, and follow the brand on Facebook, Instagram and Twitter.

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