SCOP3 Group Welcomes Mike Forster as Managing Director, Ushering in a New Era of Excellence

Mike Forster – SCOP3 Group Managing Director

The Leading PR Agency Proudly Represents Prestigious Clients in Its Illustrious Portfolio

Indonesia, 29 January 2024 – SCOP3 Group, Indonesia's premier PR agency, is proud to
announce significant strides in its growth, marked by the acquisition of prestigious clients and the appointment of industry veteran Mike Forster as the new Managing Director.

Mike Forster brings a wealth of experience and an impressive track record in his role at SCOP3 Group. Before joining the agency, Forster played a pivotal role in launching ShopEx for M&C Saatchi Indonesia, showcasing his innovative approach to brand activation and commerce marketing.

With a distinguished career spanning over 19 years, Forster has held various leadership positions within WPP agencies, demonstrating his expertise in brand building and fostering client relationships.

Notably, he spent 12 years in the APAC markets, contributing to the
growth and success of the region. Forster's career has taken him across the globe, with significant roles in the UK, Netherlands, Russia, Hong Kong, Malaysia, and Korea.

Throughout his career, Forster has worked with renowned brands such as Chanel, Dunhill, Diageo, Google, and Porsche. His extensive experience in diverse markets and industries positions him as a strategic leader capable of driving SCOP3 Group's continued success in the dynamic world of public relations.

"I am thrilled to be a part of the SCOP3 Group family during this exciting phase of growth," said Mike Forster, the newly appointed Managing Director. "Together, we aim to elevate SCOP3 Group's standing in the industry and introduce innovative solutions to meet the evolving needs of our esteemed clients in Indonesia and the Asia-Pacific region."

Mike Forster's leadership is expected to play a key role in shaping the future of SCOP3 Group as it embarks on new ventures and expands its service offerings to meet the evolving needs of clients in Indonesia and the Asia-Pacific region.

Renowned for its excellence in public relations, SCOP3 Group has further strengthened its leadership in the industry by securing the representation of AYANA Hospitality. 

AYANA Hospitality is well-known for its genuinely caring and attentive service, inspired by the guiding principle of Tri Hita Karana—a Balinese philosophy for life that emphasizes harmonious living with one's inner being, other human beings, and nature.

SCOP3 Group's recent accomplishments go beyond its collaboration with Pan Pacific Hotels Group, where it manages global PR activities for Pan Pacific Hotels & Resorts, PARKROYAL Collection Hotels & Resorts, and PARKROYAL Hotels & Resorts. 

Additionally, SCOP3 Group oversees the launch of Pan Pacific Hotels Group in Jakarta, located in the prestigious Thamrin Nine Complex. 

This encompasses the recently opened PARKROYAL Serviced Suites and the highly anticipated openings of Pan Pacific Jakarta in May 2024 and PARKROYAL Hotel in Q4 2024, respectively.

SCOP3 Group is not only gaining significant attention for its innovative client campaigns and prestigious collaborations with prominent brands in the hospitality industry but also with renowned non-hospitality brands such as John Hardy and Hatten Wines. 

In a recent development, SCOP3 Group has taken charge of Syrco BASÈ, a restaurant located in Ubud and led by the acclaimed two-Michelin-starred Chef Syrco Bakker. 

These strategic partnerships and new management responsibilities underscore SCOP3 Group's unwavering commitment to providing unparalleled PR services and crafting impactful campaigns that resonate with a wide range of audiences.

Co-founder and CEO Rene Mayer expressed enthusiasm about the agency's growth, stating, "SCOP3 Group has always been committed to pushing boundaries and achieving excellence. 

With our recent partnerships and the addition of Mike Forster as our Managing Director, we are confident in our ability to expand our service offerings, particularly in branding and digital marketing. 

This marks a significant step forward in our aspiration to provide comprehensive and cutting-edge solutions to our esteemed clients in Indonesia and the broader APAC region."

As SCOP3 Group continues to evolve and reach new heights, the agency remains dedicated to delivering top-tier PR solutions and building lasting relationships with clients and partners.