SHR—Keeping Hotels Competitive

Hotelier Indonesia
SHR—Keeping Hotels Competitive
SHR is a premiere provider of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing profitability. The technical maturity of SHR—having built not one but two Central Reservations Systems (CRS)—is second to none. In addition to serving thousands of properties around the globe with Windsurfer® CRS as well as the Internet Booking Engine, TopSail™, the company also provides Revenue Management for Hire to brands, chains, and management companies. By bringing hoteliers nimble technology, intelligently supported by tested industry experts, SHR fulfills its brand promise every day—keeping hotels competitive.

Windsurfer® CRS

At SHR, we believe that the Central Reservations System should be a complete hotel distribution platform. That’s why our proprietary Windsurfer CRS offers advanced features that allow you to easily manage your rates and inventory across all distribution channels, providing not only one of the best booking engines on the market, but also the strongest integrations and connections to wherever you sell your rooms.From the leading OTAs to the top meta-search sites, to GDS and IDS, we have you covered. SHR continues to enhance Windsurfer with regular system updates, including Room Class Availability, Configurable Add-Ons, and Blended Rates. We also offer the Windsurfer Channel Manager to connect you to hundreds of niche OTAs around the globe. This is why Windsurfer continues to be a preferred distribution platform for a wide variety of hotel properties, including Wynn Las Vegas, Red Lion Hotels, Millennium & Copthorne Hotels, and Tune Hotels.

TopSail™ IBE

As one of the hotel industry’s most responsive and flexible Internet Booking Engines (IBE), TopSail™ lets you easily merchandise and sell your rooms, packages, and add-ons in virtually any way you choose.Offering a responsive design, shopping cart-style booking process, persuasive messaging, and other unique features, TopSail is fully optimized for single property independents, multi-property groups, and large hotel chains, allowing cross-selling features and suggestive selling prompts.Since TopSail was designed responsively, it will automatically adjust to any device or screen size, meaning there is no longer a need to maintain a separate “mobile” booking engine. Today’s tech-savvy guests will get the same, seamless experience no matter where or how they book.

Revenue Management for Hire

In addition to its innovative technology, SHR also provides an outsourced revenue management service for properties of any size and brand affiliation. Dedicated to finding revenue solutions that work for your specific situation, we match you with an experienced revenue manager who will provide unique insights as you build and maintain a winning revenue management strategy.
Our team has over 90 collective years of experience in hotel revenue management, and has worked with almost every type of hotel, including major brands, chains, independent hotels, and resorts, carefully guiding hoteliers through renovations, re-brandings, and grand openings, no matter the economic climate. Our team brings with it solid certifications, including HSMAI’s Certified Revenue Management Executive and Hotel Revenue Management Certified from eCornell.

For more information, please visit

SHR (Sceptre Hospitality Resources)
1900 West Loop South, Suite 1800
Houston, TX 77027
United States
Phone: 800-252-0522
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Photo by Roderick Elme
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