Agoda & ONYX Hospitality Partner to Launch Flagship Store

Agoda Expands Flagship Store Initiative with ONYX Hospitality Group Partnership

Agoda's Flagship Store offers ONYX Hospitality a tailored digital storefront providing enhanced brand visibility and global marketing opportunities

From L to R: Romain Christodoulou, Vice President of Supply at Agoda; Sunny Kim, Vice President of Global Sales, ONYX Hospitality Group; and Andrew Smith, Senior Vice President of Supply at Agoda

Singapore, 17 October 2025 – Set against the backdrop of the latest ITB Asia event that took place in Singapore from 15th to 17th October, digital travel platform Agoda has welcomed ONYX Hospitality Group, a leading regional hospitality management company in Southeast Asia specializing in hotels, resorts, serviced apartments, and luxury residence, as the latest chain to sign up to its unique Flagship Store offering. The initiative gives hotel groups enhanced brand visibility and exclusive marketing opportunities while offering travelers a dedicated digital storefront to discover and book ONYX’s hotels.

The latest Agoda Flagship Store offering is a multichannel marketing solution that enables hotel brands to create and showcase their story, build customer loyalty and support revenue growth. Unlike standard listings, the Flagship Store brings together a partner’s entire portfolio into one curated hub. ONYX Hospitality Group, a Bangkok-based company with a growing portfolio of properties across Asia Pacific, now has its Amari, OZO, and Shama brands featured in its very own curated Flagship Store.

“The Flagship Store offering forms an important part of Agoda’s commitment to help our hotel partners stand out in a competitive market and connect more effectively with global travelers,” said Romain Christodoulou, Vice President of Supply at Agoda. “We are excited to have ONYX Hospitality onboard, a trusted partner that shares our commitment to digital innovation and delivering excellent experiences for travellers as they book with confidence and convenience.”

Through this collaboration, ONYX Hospitality gains a visibility boost via exclusive entry points on Agoda’s platform, access to extensive global marketing channels, exclusive promotional opportunities, and detailed performance insights. For travelers, the Flagship Store makes it easier to explore ONYX Hospitality’s properties and enjoy the best available deals when booking with Agoda.

“We are excited to collaborate with Agoda, whose advanced technology and strong marketing capabilities make them the ideal partner to showcase our properties in a dedicated and engaging way,” said Mr. Bharath Satyavolu, Vice President, Commercial, ONYX Hospitality. “This initiative supports our commitment to combining exceptional hospitality with the latest digital solutions.”

The launch of the ONYX Flagship Store represents one of the first partners on Agoda’s broader Flagship Store offering, designed to provide leading hotel groups with new ways to promote their brands and engage customers. It highlights hoteliers’ brand identity with customized visuals, exclusive promotional placements, and tailored marketing support.

Hospitality groups and hoteliers that have already utilized the platform include Accor Thailand. For travelers, this means an experience that feels closer to booking directly with the hotel brand, while still accessing Agoda’s global deals, customer service, and loyalty benefits.

Travelers can visit the ONYX Flagship Store on Agoda here.




ABOUT AGODA

Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of over 6 million hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support. 

Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 7,000 staff in 27 markets, dedicated to leveraging best-in-class technology to make travel even easier. 

Agoda’s business-to-business (B2B) division connects accommodation, flight and activity providers alongside strategic partners to a global audience of intent-driven consumers. Agoda drives partner success with actionable insights, data-driven solutions, and localized marketing strategies. Its strategic partnerships arm, Rocket Travel by Agoda, enables global brands to launch customized travel platforms and loyalty programs.




ABOUT ONYX HOSPITALITY GROUP

ONYX Hospitality Group, a reputable force in Southeast Asia's hospitality industry, operates a collection of comprehensive yet complementary brands - Amari, OZO, Shama and Oriental Residence - catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia, where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With over five decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.