SCOP3 Group Expands World-class Portfolio, Reinforces Position as Leading PR Agency in Indonesia

Photo: Fairmont Jakarta

Jakarta, Indonesia (12 September 2025) – SCOP3 Group, a leading PR agency specializing in hospitality and luxury lifestyle, has announced a series of high-profile client acquisitions and regional initiatives that underscore its momentum as one of Indonesia’s fastest-growing boutique PR agencies.


Over the past year, SCOP3 Group has expanded its portfolio with globally recognized names in hospitality, dining, and culture. In Jakarta, the agency is now the communications partner for Fairmont Jakarta, a landmark luxury hotel with 488 rooms and suites that sets the benchmark for world-class hospitality in the Indonesian capital. In Bali, SCOP3 has added KLEO Seminyak to its roster — the first JdV by Hyatt property in Southeast Asia, bringing the lifestyle-driven Joie de Vivre brand to the region. Among its recent milestones, SCOP3 Group has also been appointed to represent ERRE & Urrechu Jakarta, marking the first-ever Asian debut of the famed Basque restaurant outside of Spain.

Photo: ERRE & Urrechu 

Photo: KLEO Seminyak

On the international stage, SCOP3 Group is continuing to support SJM Resorts, S.A. (“SJM”) with the world premiere of the exhibition “Picasso: Beauty and Drama” in Macau, showcasing more than 140 original works by Pablo Picasso as part of Art Macao 2025. SJM is a leading operator in Macau’s integrated tourism and leisure industry. Its iconic “Lisboa” hotels, including Grand Lisboa Macau and Grand Lisboa Palace Resort Macau, are enduring symbols of the city’s tourism legacy. Located in Cotai, Grand Lisboa Palace features 1,892 rooms and suites across three distinctive hotel towers: Grand Lisboa Palace Macau, THE KARL LAGERFELD MACAU, and Asia’s first Palazzo Versace Macau, home to the only resort worldwide housing two designer-branded hotels.

Further strengthening its role in destination marketing, SCOP3 Group has been appointed by the Saudi Tourism Authority in Indonesia. Under this engagement, the agency manages strategic communications, media relations, and PR initiatives for the campaign Saudi, Welcome to Arabia, including Cristiano Ronaldo’s unveiling of Saudi’s Unreal Calendar. This initiative highlights the Kingdom’s heritage, Red Sea luxury developments, and UNESCO sites, while tailoring messaging for the Indonesian market.

“With these milestones, we are building more than a portfolio — we are building a reputation as a boutique agency with global standards and Indonesian expertise,” said Rene Mayer, Co-founder & CEO of SCOP3 Group. “Our focus is on delivering meaningful results for clients while continuing to grow sustainably across Southeast Asia. The trust placed in us by such iconic brands and institutions reaffirms our role as a partner of choice, and we look forward to shaping the next chapter of SCOP3’s journey on the regional and global stage.”


With long-term partnerships including AYANA Hospitality, SCOP3 Group demonstrates its ability to deliver consistent results and lasting value for clients. Today, the company stands as the leading PR agency in Indonesia for luxury, lifestyle, and hospitality brands seeking to make a meaningful mark across Southeast Asia and the global stage.


For more information, please visit scop3group.com.




About SCOP3 Group

SCOP3 Group is a leading communications and sales representation firm specializing in the hospitality and luxury lifestyle sectors. With a strong track record of elevating brand presence and driving market growth, SCOP3 partners with some of the world’s most distinguished names in hospitality, dining, and lifestyle. Its current and past clients include renowned hospitality brands such as AYANA Hospitality, Pan Pacific Hotels Group, SJM Resorts S.A. in Macao, Conrad Bali, Louvre Hotels Group, and Fairmont Jakarta. The firm’s F&B portfolio features acclaimed names including ERRE and Urrechu, Seasalt, Lulu Bistrot and Bartolo, and Sari Rasa Group, while its lifestyle partners span Agora Mall, UP at Thamrin Nine, Utama Spice, and John Hardy. Most recently, SCOP3 Group was appointed by its first National Tourism Organization, the Saudi Tourism Authority, further expanding its global footprint. Guided by deep industry expertise, creative storytelling, and strategic market insights, SCOP3 Group continues to shape impactful brand narratives and foster meaningful connections across the hospitality and lifestyle industries.